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Your wardrobe. A little more possibility.

AuraClosetWardrobe app for outfit planning, in development

Wear what you own. Feel like you.

A full wardrobe, but nothing feels right? AuraCloset brings your clothes, the weather and your plans together to help you find an outfit you feel good in. Less time deciding. More wear from what you already own.

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See how it works
Your day, dressed.
Today, officeSuggested by Aura
Concept outfit with a cedar knit, navy trousers and leather boots

14°C, light rain expected

Warm layers for a cool, wet morning.

Cedar knitNavy trousersLeather boots
Concept preview. AuraCloset is in development.

A familiar morning

You own enough. You still stand there at 7:45.

Most mornings the problem is time, visibility and a decision. The weather changed. The sweater is in the laundry. So you reach for the same few pieces.

A woman in a plain t-shirt stands at her open closet in the morning, holding a shirt on a hanger, unsure what to wear.7:45

Before: unsure what to wear

The everyday struggle

  • A full closet, still nothing to wear
  • The same few pieces on repeat
  • The right sweater is in the laundry
The same woman, now dressed in a green knit, navy trousers and brown boots, smiling as she holds the outfit she chose.7:45

After: dressed in something she loves

Suggested by Aura

Green knit, navy trousers and brown boots.

Mild morning, office day.

You chose this look

A different morning, with AuraCloset

  • See the clothes you can wear today
  • Rediscover pieces you already love
  • Outfit ideas that fit your weather and plans

The experience we are building.

Designed for real mornings

Less deciding. More wearing.

In development
01

See what you can actually wear

A closet with item status keeps laundry, tailoring and lent pieces out of your outfit suggestions.

AvailableIn the laundryAt the tailorLent
02

Dress for the day ahead

Outfit ideas bring together your available clothes, the weather and the occasion, with a short reason for each suggestion.

03

Pack with a plan

A capsule suitcase and checklist designed around your destination and dates, using clothes you already own.

04

Keep everyone's closet together

Separate profiles for the people you dress, so planning for more than one person stays in one place.

The idea in one picture

Your closet + your day. A little help from Aura.

  • Your closetWhat you own
  • WeatherToday, where you are
  • Your dayPlans and occasions

Aura

Aura suggests. You choose.

Concept · Suggested by AuraConcept outfit made from a knit, trousers and boots

Worn again, not bought new

One trip, start to finish

Your closet plans the suitcase. The calendar wears it.

Tell Aura where you are going and when. It looks at the weather at your destination, your style and the clothes you own, then sketches a capsule suitcase with a look for each day.

Step 1

Your closet

  • Cedar knit
  • Navy trousers
  • Leather boots
  • Linen shirt
  • Trench coat
  • White sneakers

Step 2

Destination weather

Lisbon, 14 to 19°C, showers mid-week

Your style

Smart casualEarthy tonesWalks a lot

Step 3

Added to your calendar

  • MonTrench, knit and boots
  • TueLinen shirt and sneakers
  • WedKnit layered, rain ready
  • ThuShirt, trousers, boots

Concept preview. Travel planning is in development, not available yet.

Human-centred, from the start

Meet the founders behind AuraCloset.

Madalena Costa, Founder & CEO

Madalena Costa

Founder & CEO

Madalena is the founder of Human x Intelligent, a speaker and consultant on human-centred AI. She is building AuraCloset to help people decide what to wear and get more use from the clothes they already own.

Joana Correia, CTO

Joana Correia

CTO

Joana is a mobile software developer and mentor with nearly a decade of experience. She has shared her move from React and React Native to Kotlin Multiplatform at events like DevFest Évora. She leads the technology behind AuraCloset.

Where we are

From an idea to real mornings.

  1. Complete

    Concept and brand

    Done

  2. Complete

    Prototype

    Built, not public

  3. Up next

    Next

    Preparing for a second test with a bigger group

Aura suggests. You choose.

Every AI suggestion should be labelled and editable. If something fails the app should say so. It should never fill your closet with clothes you did not add.

Early-access waitlist

Join the first test group.

Early testers help us decide what Aura learns next. Join the waitlist and we will contact you when early access is available to you.

  • Be among the first to try AuraCloset
  • Help decide what Aura learns next
  • Founder updates as we build
We are building AuraCloset for real mornings, so we want to hear from real people early. Every reply we get shapes what comes next.
Madalena and Joana, founders

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Wear what you own. Love it again.

Your next favourite outfit may already be in your closet.

Be part of what comes next for AuraCloset.

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Follow Madalena's building journey